Website Privacy & Cookie Notice

Who We Are

FalconryLab ("we," "us," or "our") operates falconrylab.com and the FalconryLab iOS app. For the purposes of European and UK data protection law, FalconryLab is the data controller for the personal information described in this notice.

You can reach us at support@falconrylab.com.

This notice is available in English. If you would like help understanding it in another language, email us and we will assist you.

Information We Collect Automatically

When you visit falconrylab.com, some information is collected automatically — some by us, and some by the third parties described below.

• Device and browser information — Browser type and version, operating system, screen size, and language preference
• IP address and approximate location — Used to route traffic, to protect against abuse, and by advertising and analytics providers to estimate your approximate location, typically at country, region, or city level. We do not collect precise GPS location from the website.
• Pages and content viewed — Which pages you visited, when, how long you stayed, and which page or search result referred you
• Cookies and similar technologies — Described in the next section
• Advertising identifiers — Identifiers stored in cookies by Google and its advertising partners so that ads and ad measurement work

You do not need an account to read this website, and we do not build a profile of you under a website account, because there is no website account.

Information You Give Us

You only give us this information if you choose to fill in a form:

• Mailing list sign-up — Your email address, and your name if you provide one
• Feedback form — Your message, and optionally your name and email
• Contact form — Your name, email address, subject, and message

We use this to reply to you and to send you the product updates you asked for. Form submissions are processed and stored by Resend, our email provider. You can unsubscribe from any non-transactional email at any time using the link in the email, or by emailing us.

We do not use information from these forms for advertising, and we do not sell or rent it.

Cookies and Similar Technologies

A cookie is a small text file that a website stores on your device. "Similar technologies" means things that work the same way — local storage, pixels, and web beacons. We group them into three categories.

• Strictly necessary — These make the website work, such as remembering your language choice and your privacy choices so we do not ask again. These cannot be switched off, and where consent is required for cookies, these are exempt.
• Analytics and performance — These help us understand which articles people read and how fast pages load.
• Advertising — Set by Google and other advertising companies to select ads, limit how often you see the same ad, measure whether ads worked, and detect invalid or fraudulent ad activity. This is the category that can involve tracking your activity across different websites.

Your controls. Most browsers let you block or delete cookies in their settings. Blocking all cookies may break parts of this or other websites. If you are in a region where consent is required, you can also change your choices at any time using the Your Privacy Choices link in our footer.

Advertising and Google AdSense

This website displays advertising through Google AdSense. Our Google publisher ID is ca-pub-4775333079763554.

• Google, as a third-party vendor, uses cookies to serve ads on this site.
• Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or to other websites.
• Google's use of advertising cookies enables Google and its partners to serve ads to you based on your visit to this site and/or other sites on the internet.
• Google's use of advertising cookies — including the DoubleClick advertising cookie — allows it and its partners to select and measure ads. You can opt out of personalized advertising by visiting Google Ads Settings.
• Advertising companies other than Google may also serve or measure ads on this site. Where required, the full list of advertising partners we permit is available in our consent tool, reachable from the footer.

Personalized versus non-personalized ads

Personalized ads use information about your browsing — including your activity on other websites — to guess what you might be interested in. Non-personalized ads are based only on rough context, such as the page you are reading and your approximate location, and are not based on a profile of your past behavior. Non-personalized ads still use cookies for frequency capping, measurement, and fraud prevention.

In the European Economic Area, the United Kingdom, and Switzerland, you will be asked before any personalized advertising happens, and you will get non-personalized ads unless you consent. In US states with an opt-out right, ads are personalized by default and you can opt out at any time, including through a Global Privacy Control signal.

We do not run advertising in the FalconryLab iOS app, and we do not combine anything described in this section with your in-app FalconryLab account data.

We never allow ads to be targeted using sensitive categories such as health, religion, or sexual orientation, and we do not knowingly permit personalized advertising to anyone we know to be under 18.

How to opt out of personalized advertising

• Google Ads Settings— turn off ad personalization across Google's services
• Google's advertising technologies page — how Google uses cookies in advertising
• How Google uses information from sites that use our services
• Digital Advertising Alliance (US)
• Network Advertising Initiative (US)
• Your Online Choices (EU/UK)
• Digital Advertising Alliance of Canada
• Your browser — Blocking third-party cookies prevents most advertising cookies from being set at all

These industry opt-out tools are themselves cookie-based, so clearing your cookies or switching browsers or devices will clear the opt-out and you will need to set it again.

Analytics and Performance

• Vercel Web Analytics — Counts page views and shows which articles are useful. Vercel states this product does not use cookies and does not store identifiers on your device. We use it for aggregate traffic patterns, not to identify individuals.
• Vercel Speed Insights — Measures real-world page loading speed. Also cookieless, reporting aggregate performance measurements.
• Google Analytics 4 — We may use Google Analytics to understand how visitors find and move through the site. Where we use it, it sets cookies, and where consent is required it is loaded only after you consent. You can opt out in any browser using Google's browser add-on.
• Server logs — Our hosting provider, Vercel, keeps standard server logs (IP address, request time, URL, user agent) for security and debugging.

Affiliate Links

Some pages contain affiliate links, mostly to Amazon. FalconryLab participates in the Amazon Services LLC Associates Program. Affiliate links are marked with rel="sponsored" and carry our tracking tag.

When you click an affiliate link, the retailer records that the click came from us, usually by setting a cookie on their own domain. That happens on the retailer's site and is governed by their privacy policy, not ours. We receive only aggregate, anonymous commission reports — we can see that a purchase happened, not who made it. You pay the same price either way.

Full details are in our Affiliate Disclosure.

Who We Share Information With

• Google (AdSense, and Google Analytics where enabled) — advertising, ad measurement, and fraud prevention. Google's privacy policy
• Google's advertising partners — third-party advertising and measurement vendors we permit. The current list is available in our consent tool.
• Vercel — hosting, analytics, and speed measurement
• Resend — sending and storing email you submit through our forms
• Legal and safety — if required by law or to protect our rights, users, or the public

We do not share website visitor information with anyone else, and we do not sell it for money.

Legal Bases (EEA, UK, and Switzerland)

• Delivering the site, security, abuse prevention — legitimate interests (Art. 6(1)(f))
• Advertising cookies and personalized advertising — consent (Art. 6(1)(a)), obtained through our consent banner before any advertising cookie is set
• Google Analytics, where enabled — consent (Art. 6(1)(a))
• Cookieless aggregate analytics and performance — legitimate interests (Art. 6(1)(f))
• Replying to you or adding you to a list you asked to join — consent and steps taken at your request (Art. 6(1)(a) and (b))
• Keeping records of consent choices — legal obligation (Art. 6(1)(c))

How we obtain consent.We use Google's certified Consent Management Platform, registered under the IAB Europe Transparency & Consent Framework. On your first visit from a region where consent is required, it presents a choice to consent, to refuse, or to manage options vendor by vendor. Refusing is as easy as consenting — you will not be nagged or given a worse experience for saying no; you will simply see non-personalized ads.

How to withdraw consent. Use the Your Privacy Choices link in the footer of any page. Withdrawing takes effect immediately for future processing and does not make earlier processing unlawful.

Your Rights — EEA, UK, and Switzerland

You have the right to:

• Access — get a copy of the personal data we hold about you
• Rectification — have inaccurate data corrected
• Erasure — ask us to delete your data
• Restriction — ask us to limit how we use your data
• Portability — receive data you gave us in a portable format
• Object — including an absolute right to object to direct marketing at any time
• Withdraw consent — at any time, using the footer link
• Complain — to your national data protection authority, or the UK Information Commissioner's Office. You may do so without contacting us first.

To exercise these rights, email support@falconrylab.com. We will respond within one month, and will tell you if we need to extend that for a complex request.

A practical note about advertising data:advertising cookies are set by Google and its partners under identifiers that are meaningful to them, not to us. We generally cannot identify you from a cookie ID. Google's own controls at My Ad Center will be faster and more complete.

Your Rights — California and Other US States

If you live in California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, or another US state with a comprehensive privacy law, this section applies to you.

"Sale" and "sharing"

We do not sell your personal information for money. However, when we display personalized ads, we allow Google and its advertising partners to collect identifiers and browsing information through cookies and use them for cross-context behavioral advertising. Under California law and similar laws in other states, that may be considered a sale or a share. We treat it as one, so that you get the opt-out right you are entitled to.

We have not sold or shared the personal information of consumers we know to be under 16 years of age, and we do not knowingly collect personal information from children under 13.

We do not collect Social Security numbers, financial account numbers, precise geolocation, or biometric data from this website, and we do not collect or process sensitive personal information to infer characteristics about you.

Your rights

• Know, access, delete, and correct your personal information
• Opt out of sale/sharing and targeted advertising — use the Your Privacy Choices link in the footer
• Non-discrimination — we will never charge a different price or degrade the site because you exercised a privacy right
• Appeal — if we decline a request, you may appeal by replying to our decision, and may then contact your state Attorney General

Global Privacy Control

We honor the Global Privacy Control (GPC). If your browser or extension sends a GPC signal, we treat it as a valid request to opt out of the sale and sharing of your personal information and of targeted advertising for that browser, and we request non-personalized ads. You do not need to do anything else. Learn more at globalprivacycontrol.org.

Separately, some browsers send a "Do Not Track" signal. There is no common industry standard for how websites should respond to DNT, and we do not respond to DNT signals. We do respond to GPC, as described above.

Children's Privacy

This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Our Terms require you to be at least 13 years old to use FalconryLab.

We want to be specific about something, because it matters for how advertising works here. Falconry is one of the few licensed field sports a minor can legally practice, and some of our educational content accurately reports that most US states set the minimum apprentice falconry license age at 12 to 14, with a sponsor and parental consent.

Reporting a law that applies to minors does not make this a website for children. Our content is written for adults and prospective license holders: permit requirements, facility inspection standards, weight management, telemetry equipment, veterinary considerations, and equipment purchasing. It contains no child-oriented characters, games, animation, or child-directed advertising. We therefore do not treat falconrylab.com as directed to children under 13 for the purposes of COPPA or Google's publisher policies.

If you are a parent or guardian and believe a child under 13 has provided us with personal information through this website, contact us and we will delete it.

Data Retention

• Advertising and analytics cookies — retained by the company that set them. Most expire within 13 months or less, and you can delete them from your browser at any time.
• Consent choices — kept for up to 13 months, then we ask again
• Cookieless analytics measurements — kept in aggregate form; they do not identify you
• Server logs — typically 30 days or less
• Form submissions and email — kept as long as needed to answer you and to send the updates you asked for, then deleted on request

International Data Transfers

FalconryLab operates from the United States, and our hosting, advertising, analytics, and email providers process data in the United States and other countries.

If you are in the EEA, the UK, or Switzerland, your information will be transferred outside your country. Where we or our providers make such transfers, we rely on the EU-US Data Privacy Frameworkand its UK and Swiss extensions where the recipient is certified, and/or the European Commission's Standard Contractual Clauses with the UK International Data Transfer Addendum, together with supplementary measures where appropriate.

Security

We serve this website over HTTPS, apply a Content Security Policy and other browser security headers, and limit who can access the systems that store form submissions. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Changes to This Notice

We may update this notice when our practices change or for legal or operational reasons. When we do, we will update the "Last Updated" date above. If the change is material — for example, adding a new category of advertising partner — we will post a prominent notice on the site and, where required, ask for your consent again.

Contact Us

Email: support@falconrylab.com
We aim to respond within 48 hours, and within the deadlines set by applicable law.

For a privacy rights request, please include:

• Your full name
• An email address we can reply to
• The state or country you are in
• A description of what you would like us to do

Related documents:

• Privacy Policy (FalconryLab iOS app) — how the app handles your data
• Terms of Service
• Affiliate Disclosure