Partner with us
Reach falconers before they buy their first glove
FalconryLab is a free reference for people getting into falconry. Most of our readers are apprentices working out how to get licensed — months away from spending their first $500 to $1,500 on equipment.
Who reads this
Our most-read pages aren't product reviews. They're the ones people find when they are still deciding whether to become a falconer at all.
Finding a sponsor
904 views. The first real step toward an apprentice licence, and the point where someone commits.
Finding a club
882 views. Readers looking for the state club that will introduce them to a sponsor.
Exam prep
623 views. Studying for the state falconry exam — typically a few months from taking a bird.
The path to falconer
534 views. What the whole journey costs and demands, read end to end.
That is a pre-purchase audience. By the time an apprentice passes the exam and their mews is inspected, they need a glove, hood, jesses, swivel, leash, bath pan, scale, perches and telemetry — most of it bought at once, from whoever they have heard of.
The numbers, in full
We publish these openly because the price only makes sense if you know what you are buying. FalconryLab launched in November 2025.
| Metric | Past 12 months | Past 90 days |
|---|---|---|
| Page views | 18,673 | 10,068 |
| Unique visitors | 11,397 | 6,697 |
| Equipment guide views | 1,203 | 764 |
54% of all traffic to date arrived in the last quarter. 11,397 people read the site over the past 12 months, 6,697 of them in the last 90 days, and the current run rate is roughly 3,300 page views a month and rising.
Search brings most of it: Google, then DuckDuckGo, Bing, Yahoo and Ecosia. Measured with Vercel Web Analytics, which counts every visit rather than Google's alone.
These are small numbers. We would rather you see them now than discover them later — the rates below are set to match.
What a sponsorship is
Not a banner. A named recommendation on the guide where your category is discussed, with nobody else in that category.
Every sponsorship includes
- Category exclusivity — one supplier per category, full stop
- A named placement with your logo and a line in your own words
- A UTM-tagged link so you can measure what we actually send you
- Your rate locked for 12 months, whatever happens to our traffic
- Commission on attributed sales, at your standard affiliate rate
What we won't do
- Sell a favourable review. Placements are labelled; our recommendations stay ours.
- Run pop-ups, interstitials or anything that interrupts a reader
- Share reader data. We don't collect any to share.
Founding rates
These are introductory rates for the first partners in each category. They rise as traffic does — but not for anyone who signed at them.
Category Sponsor
$149/month
$1,490 billed yearly
One equipment category — gloves, hoods, telemetry, perches and mews, jesses, or scales.
- Named placement on that category's guide
- Exclusive in your category
- UTM-tracked link
Section Sponsor
$299/month
$2,990 billed yearly
Every equipment guide plus the equipment index — the whole kit list.
- Placement across all 9 equipment guides and the equipment index
- Exclusive across the section
- UTM-tracked link and a monthly click report
Founding Partner
$599/month
$5,990 billed yearly
Site-wide, including the getting-started guides where apprentices decide what they need. One partner only.
- Everything in Section Sponsor
- Placement in the getting-started funnel and resources
- Named as our founding supply partner
- First refusal on any new placement we build
No contract beyond the 12-month rate lock. Cancel any time; we'll refund the unused months.
Reasonable questions
- Isn't this a lot of money for that little traffic?
- The audience went from 291 visitors in January to about 2,200 a month by August, and these are founding rates locked against that growth. You are buying the only named position in your category, in front of a reader who is actively working out what to buy. A telemetry set runs $200 to $800; one sale covers the year.
- Do you run ads on the site?
- No. FalconryLab carries no advertising of any kind — no AdSense, no programmatic, no banners. A sponsor is the only commercial name on the page, next to the guide their customers are reading, with nobody else competing for the same attention.
- How will I know it worked?
- Every link is UTM-tagged, so it shows up in your own analytics as falconrylab traffic. Section and Founding partners get a monthly click report from us as well.
- Does sponsoring change what you write?
- No. Placements are labelled as sponsored and sit alongside the guide, not inside it. If we think a product is wrong for beginners, we'll say so — including yours.
Take a category
Tell us which category fits and we'll send the placement mockup and a UTM link to test. No deck, no call required.
Contact us