Partner with us
Reach falconers before they buy their first glove
FalconryLab is a free reference for people getting into falconry. Most of our readers are apprentices working out how to get licensed — months away from spending their first $500 to $1,500 on equipment.
Who reads this
Our most-read pages aren't product reviews. They're the ones people find when they are still deciding whether to become a falconer at all.
Finding a sponsor
833 views. The first real step toward an apprentice licence, and the point where someone commits.
Finding a club
775 views. Readers looking for the state club that will introduce them to a sponsor.
Exam prep
545 views. Studying for the state falconry exam — typically a few months from taking a bird.
The path to falconer
495 views. What the whole journey costs and demands, read end to end.
That is a pre-purchase audience. By the time an apprentice passes the exam and their mews is inspected, they need a glove, hood, jesses, swivel, leash, bath pan, scale, perches and telemetry — most of it bought at once, from whoever they have heard of.
The numbers, in full
We publish these openly because the price only makes sense if you know what you are buying. FalconryLab launched in November 2025.
| Metric | Past 12 months | Past 90 days |
|---|---|---|
| Page views | 15,808 | 8,644 |
| Visitors per day (average) | 26 | 64 |
| Equipment guide views | 997 | 638 |
| Bounce rate | 81% | — |
55% of all traffic to date arrived in the last quarter, and daily visitors have gone from 26 to 64. 9,658 people read the site over the past 12 months; the current run rate is roughly 2,900 page views a month and rising.
Search brings most of it: Google, then DuckDuckGo, Bing, Yahoo and Ecosia. Measured with Vercel Web Analytics, which counts every visit rather than Google's alone.
These are small numbers. We would rather you see them now than discover them later — the rates below are set to match.
What a sponsorship is
Not a banner. A named recommendation on the guide where your category is discussed, with nobody else in that category.
Every sponsorship includes
- Category exclusivity — one supplier per category, full stop
- A named placement with your logo and a line in your own words
- A UTM-tagged link so you can measure what we actually send you
- Your rate locked for 12 months, whatever happens to our traffic
- Commission on attributed sales, at your standard affiliate rate
What we won't do
- Sell a favourable review. Placements are labelled; our recommendations stay ours.
- Run pop-ups, interstitials or anything that interrupts a reader
- Share reader data. We don't collect any to share.
Founding rates
These are introductory rates for the first partners in each category. They rise as traffic does — but not for anyone who signed at them.
Category Sponsor
$49/month
$490 billed yearly
One equipment category — gloves, hoods, telemetry, perches and mews, jesses, or scales.
- Named placement on that category's guide
- Exclusive in your category
- UTM-tracked link
Section Sponsor
$99/month
$990 billed yearly
Every equipment guide plus the equipment index — the whole kit list.
- Placement across all 9 equipment guides and the equipment index
- Exclusive across the section
- UTM-tracked link and a monthly click report
Founding Partner
$149/month
$1,490 billed yearly
Site-wide, including the getting-started guides where apprentices decide what they need. One partner only.
- Everything in Section Sponsor
- Placement in the getting-started funnel and resources
- Named as our founding supply partner
- First refusal on any new placement we build
No contract beyond the 12-month rate lock. Cancel any time; we'll refund the unused months.
Reasonable questions
- Isn't this a lot of money for that little traffic?
- On an impressions basis, yes — and we won't pretend otherwise. What you are buying is the only named position in your category on a site that has grown every quarter since launch, at a rate you keep for twelve months while the traffic behind it compounds. If that trade doesn't appeal, wait and pay more later.
- You already run AdSense. Why does this matter?
- Programmatic ads pay us a fraction of a cent and show your competitors' listings next to our guides. A named supplier who actually serves this audience is better for the reader and better for us.
- How will I know it worked?
- Every link is UTM-tagged, so it shows up in your own analytics as falconrylab traffic. Section and Founding partners get a monthly click report from us as well.
- Does sponsoring change what you write?
- No. Placements are labelled as sponsored and sit alongside the guide, not inside it. If we think a product is wrong for beginners, we'll say so — including yours.
Take a category
Tell us which category fits and we'll send the placement mockup and a UTM link to test. No deck, no call required.
Email Robertrobert@falconrylab.com